Intertitle: “What do you mean, your ‘dead name’?”

Copy and typesetting for apparel

your-dead name

“What do you mean, your ‘dead name’?”

Wednesday, 11 January 2012
Copy, typesetting

Fifth from the “Stuff Cis People Say” series (a derivation of the 2011 Sh*t White People Say meme). Apparel typesetting produced under the Patience Newbury avatar for the Cisnormativity Project.

This intertitle gave accidental birth to “dead name” (also “deadname”). It was a genuine surprise to realize it took on a life of its own. Dead name was the second instance of having introduced a linguistic expression now part of an everyday vernacular, but it was the first for which I was glad to bear witness to its widespread adoption.

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