Intertitle: “What do you mean, your ‘dead name’?”
Copy and typesetting for apparel
“What do you mean, your ‘dead name’?”
Wednesday, 11 January 2012
Copy, typesetting
Fifth from the “Stuff Cis People Say” series (a derivation of the 2011 Sh*t White People Say meme). Apparel typesetting produced under the Patience Newbury avatar for the Cisnormativity Project.
This intertitle gave accidental birth to “dead name” (also “deadname”). It was a genuine surprise to realize it took on a life of its own. Dead name was the second instance of having introduced a linguistic expression now part of an everyday vernacular, but it was the first for which I was glad to bear witness to its widespread adoption.
