Intertitle: Why hello! I must be your “teachable moment.”
Copy and typesetting for apparel
Launch collateral: Janet Mock’s Redefining Realness
Social media campaign elements
Intertitle: Her name is Chelsea.
Copy and typesetting for apparel
Tag line: Criminalize Cis*
Copy and typesetting for apparel
Logo mark: #nolessvalid
Abstract design for apparel
Intertitle: “So is it a boy or a girl?”
Copy and typesetting for apparel
Intertitle: “You look so real!”
Copy and typesetting for apparel
Intertitle: “I never would have guessed!”
Copy and typesetting for apparel
