![Figure 10. Pending condo development at 50 Wellesley Street East, August 2008, with visible remnants of a just-demolished, four-storey brick office building. As of 2012 2015, this development is not yet built. Branded both as “Plaza” and “50 Wellesley East”, its developers still have a positive opportunity to inscribe the “Plaza” (or “Plaza at 50 Wellesley”) name permanently to the tower and to enhance legibility of the streetscape along Wellesley. Owing to its extended presence for at least four seven years, the “Plaza” name serves already as an effective, if ephemeral, toponym. [Idlewild]](https://accozzaglia.ca/wp-content/uploads/2008.08.08-DSCF3168a-1572x600.jpg)
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Saturday, 11 June 2016
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